The HDCCTV Alliance was formed in 2009, its core objective being to develop and manage the definition of an open standard for transmission of high definition CCTV(HDCCTV) using industry-standard coaxial cable.
HDCCTV technology is built upon the HD-SDI standard pioneered in the professional broadcast market. In terms of sales, 2010 was a muted year for HDCCTV-branded products due to low product availbility. However, IMS Research predicts that HDCCTV will be strong trend impacting the video surceillance market in 2011 as vendors begin to realease HDCCTV compliant product.
Two key proponent of the HDCCTV standard, Speco Technologies and Everfocus Electronis, have both announced that they intend to begin shipping HDCCTV-certified products in 2011.
Furthermore, the majority of the current memebership of the HDCCTV alliace is comprised of OEM/ODM manufacturers, and many of these vendors expect to begin shipping HDCCTV products to various surveillance "Brands" during 2011.
While IMS Research predicts that the adoption of HDCCTV-certified products will not impact the adoption of network video surveillance equipment in the short term, there's potential for it to do so in the longer term.
HDCCTV products are initailly forecast to gain traction in the retro fit market where coax transmission remains common. Over time, the significant OEM/ODM membership that the HDCCTV Alliance has assembled could make HDCCTV a viable replacement for SD analog Equipment
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